Consulting Services Emphasizing
Strategy
and
Implementation
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CEOs are so busy today – forced to react to the callings of their immediate business challenges – that it's rare to have the benefit of someone working for them who can not only strategize the big ideas, but also sweat the details of how they are put into play. Many publishers and media organizations first seek out a new or modified strategy. And second, maybe because it's often the more daunting aspect, they consider the plan of how to turn the strategy into successful actions. And that's where I've always pleasantly surprised the people I've worked with...by actually rolling up my sleeves and getting things done for them.
Catapult Your Business
Without Missing a Step
 "I help publishing executives
so that they can
continue to drive
forward even when
business conditions
too often demand their full
day-to-day focus."
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Business Planning
From white-board brainstorming to assessment of market feasibility to an exquisitely crafted budget planned down to the last detail and clear justification for a return on investment.
New Revenue Generation
Effectively leverage sales models that range from small groups of individual contributors to large organizations with complex layers of staff, alliances, partnerships and ad networks.
Marketing and Research
Increase customer engagement through sales tools, market presentations and a persuasive sales force armed with factual analysis of primary and secondary data and results from syndicated studies.
Technology Integration
Efficient use of new technology for Internet and digital publishing, editorial workflow, search engine optimization, audience database, advertising operations, forecasting and communicating.
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New Product Development
Content creation and testing to packaging to audience engagement and lead generation, all wrapped up in enticing bundles,
integrated pricing programs and market introduction tactics.
Better Use of Resources
Developing and deploying a world-class organization begins with a vision and an establishiment of an environmental framework for passion and excellence.
Buried Treasures
Dig up more customers and revenue by first Identifying and then celebrating all of the extraordinary "best practices" within your current organization, while learning how to apply excellent practices known to work elsewhere.
ABMC is all
about Making the
Cash Register Ring and the
Competitors Sweat
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